Today, it’s no longer enough to have a website and social media presence. These are becoming antiquated in the face of an ever changing marketplace that’s driven by technology. And as the tech revolution continues to push the market, consumer behaviour is affected.
As a start-up, one of the most critical challenges you face is driving customers to your business and keeping them. This means to succeed, you must lean closer to the networked economy and try to stay abreast of the overall digital marketing process. This article will provide you with the information you need to survive in the digital age
Immerse Yourself in Emerging Technologies
Digital technologies are here to stay, and as a start-up you need to get a good grip on their offerings. A white paper by the IDC titled The Road to the Digital Future of SMEs identified that small businesses of less than 250 employees were less likely to adopt emerging technologies. The report, however, stated that these exciting technologies are critical to the success of SMEs as they offer better customer experiences.
Artificial Intelligence (AI) and virtual reality, for example, bring in more intuitive and immersive experiences to online stores than was previously possible.
As you know, the insurance industry is data driven. With technology, small businesses can gain easy access to retail insurance as brokers can fast-track claims, using automated claims management solutions. AI is also making website’s chatbots more personal. These are digital tools that startups cannot afford to neglect.
Offer Awesome Customer Experience
How can startups improve customer relationship and experience? Again, having a website, social media presence and offering freebies to your customers are no longer enough. For example, a static website laden with useful information may no longer appeal to the customer. Customers want to be taken through an exciting journey on your website, clicking through rich images, infographics and videos.
To build stronger, rich customer experience, you need to invest in CRM tools that can provide you with valuable customer insights. This allows you to predict behaviour and personalise your marketing.
Understand Growth Hacking
As a small business, you need new and inventive strategies to market your product or service. This is where growth hacking comes to play. Growth hacking is the buzz word for startups and the accelerator to achieving exponential success. Who, then, is a growth hacker?
The term was first used by Sean Ellis, Founder and CEO of Qualaroo, describing it as “a person whose true worth is growth.” To be called a growth hacker, you’re going to be making every decision with the sole purpose of achieving growth, from product description to branding. And you need to analyse and optimise for feedback. George Deeb, a contributor for Forbes, refers to growth hacking as the intersection between marketing and technology, and rightly so.
Finally, you need to be accessible online every minute of the day. Customers are put off any time they have to wait long hours and days for their queries to be answered. To make this work, you can outsource partners who can handle your Internet speed and security so that your startup business can enjoy fast and reliable Internet to handle activities beyond office hours.
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