When I travelled to Toronto from Southern California in 2003, the weather initially felt depressing. I did see the best-looking garage door I’d ever seen in my life, but would soon realise that it’s not just characteristic of one home in the neighbourhood I initially stayed in. From late September to early April, most days barely reached 30 degrees. The bright sunshine and winter sport amenities of Southern California – hiking, surfing, skiing, snowboarding – were replaced with dim winter sunlight and urban autumn city views. When people heard I was coming from California, they always wanted to know if I’d gotten any sun on my skin – or they’d ask, “Are you hot in Toronto in the winter?”
I was surprised to find out that people who don’t live in Southern California also asked me the same question. It’s the whole “getting hot in the summer and cold in the winter” thing that most people can’t get themselves out of when thinking about it.
By bringing the best of the whole world to your doorstep in a personalized way, online shopping makes it easier to find whatever is the perfect item that’s out of your budget for any need. You don’t have to jump on a plane to get the best short crossbow, for instance.
After going through all of your personal shopping websites, you can get really excited about what you’re getting. In the old days, you might have spent an hour in a mall, only to have someone ask you what you were looking for after three minutes. Online shopping makes the shopping experience super personal. It gives you access to an unlimited shopping area with choices you don’t have in your physical world.
People love their personal shopping experiences. People who shop online feel the same way. It can be challenging to find the best in-store or online shopping experience at your budget. One of the advantages of shopping online is the quick availability. When you think about what you want, the order will come before you know it. You can try it out with items that look great and are on your budget. You get to try out new things without trying to find the most expensive options.
More and more, people are getting the best of what’s available to them. It’s the best that they have to offer, based on their budget and the item that’s their top priority.
The Amazon Effect
People get excited about new things in the world and don’t want to get stuck with the old stuff. In recent years, new things seem to be easier to get, like the best barstools, even if you’re not running something like a nightclub with exclusive relationships with suppliers. That means you’ll get a new best for the best price from your favourite retailer or online shopping site, which will also get you the most amazing online shopping experience.
The Amazon effect and online shopping drive the whole world, including Canada, more into the digital age. This isn’t a new concept. Online shopping has been around since the mid-1990s. It didn’t change until Amazon.com was founded in 1994.
The best online shopping experiences bring the best of the whole world to your doorstep. From travel to fashion, from tech to shopping, it can be challenging to figure out what to buy for any situation that requires the best that the entire world has to offer.